I worked with a client from Michigan who started a small business that she described "To provide high quality, trending and lasting handmade clothing for babies through childhood".
She described her target audience as "Moms, aunts, grandmas, etc. who are buying for the child in their life" and wanted to incorporate retro fonts, smiley faces, daisies, lightning bolts, stars, and suns into the design.
I decided to go with an all lower case font with multiple colors for the childlike appeal.
