Before the Super Bowl in 2025, The social media team wanted a video advertisement to show off the products with the winning team and asked the creative team for help. At the time I did not know much about video editing and production but had a vision for this and decided to take the lead working with my team and using their strengths to make the video by the deadline. This was my first project I took the art direction lead on and was proud of the results and the work of the entire team.
My vision for this video was to have the design be the first thing the viewer sees as the camera zooms out revealing the first piece of drinkware and when the beat of the song drops (tv off instrumental by Kendrick Lamar since he was performing for the half time show) the product spins and reveals the next one until finally our logo slides into view with confetti of the winning team. Since there was no way for us to do this practical I worked with our 3D artist (@jchvisuals__ on Instagram) to create this effect. I also worked with other members of our team on the music and making sure we had two separate videos for each team so the media team could post it immediately after the Super Bowl.
For 2025 we have a new stained glass collection and worked with the team on developing a social media reels ad to show off this new collection. I had an idea for this and took the lead once again this time I would be editing the entire video while I also work with the 3D artist for the start of the video and the other designers for the graphics.